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The Ideal Image Sizes for Social Media Ads, Profile and Cover in 2022 According to HootSuite

In order to ensure that any and all ads that you end up posting on social media get the level of reach that you are ideally going to prefer, you need to focus on making your content up to the mark. Your images will be a crucial aspect of this, and while you may think that your images are definitely what your target audience would be into there are lots of factors that you should keep in mind while you are optimizing them to one extent or another.

The size of your social media visuals is likely an aspect of their optimization that you have prior to this point failed to recognize the significance of. Suffice it to say that sizing your images appropriately is the sort of thing that can enable them to get much more widespread reach for the most part, and each social media platform will have its own sets of rules and regulations as well as guidelines that will help determine what the most optimal size would be based on the parameters of your target audiences and the like.

With all of that having been said and now out of the way, it is important to note that Hootsuite has released some data that would prove rather vital to your efforts in this respect. They have a guide that can help you because of the fact that this is the sort of thing that could potentially end up allowing you to discover ideal image sizes and ensure that anyone that witnesses your image on various social media platforms would be able to see the entire picture rather than just a piece of it that would result in them missing out on what you are actually trying to say.

Their recently released guides talks about 8 of the biggest social media platforms. The first of these is Instagram. Instagram profile pictures should ideally be 320 by 320 pixels to form a perfect square. Feed photos should be 1080 x 566 pixels for landscape, 1080x1350 for portrait and 1080x1080 for square pictures so that the entire image is shown whenever someone or the other is scrolling through their feed in search of content. Also, thumbnails should be around 161x161 pixels, and anything uploaded to your story should be around 1080x1920 pixels so that it is clearly visible to your followers.

As for Twitter, it is recommended that you make your profile pictures 400x400 pixels, your header 1500x500 pixels and your in stream pictures 1600x1900 pixels. Facebook is more image focused, but generally it requires smaller profile pictures of 170x170 pixels. Cover photos are recommended to be 820x315 pixels in size for phones, and 1200x628 for desktop viewers. Any pictures you post to your timeline should be at least 600x315 pixels although 1200x630 would be far more ideal. Snapchat ads should be 1080x1920 pixels at minimum in order to make them more impactful.

Pinterest requires even smaller profile pictures of 165x165 pixels, and your cover photo should be 800x450 pixels. YouTube profile pictures must be 800x800 pixels, but you’d need your thumbnails to be 1280x720 pixels since they need to draw more viewers in. For profile pictures on TikTok, a minimum of 20x20 pixels is required, and videos should be a standard 1080x1920 pixels. If you want to link a blog post image on LinkedIn, make sure that it is 1200x627 pixels since that would make it highly visible to the people that follow you as well as anyone else that stumbles across your profile.
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