Latest Research Reveals Consumer Concerns Around IoT, Data Privacy and Streaming Ads

One trend that can be noted over the past year or so is that people have started to view various kinds of technology with a fair bit of suspicion. A lot of this suspicion comes from revelations that some tech companies might be not quite as above board with regards to their usage of private user data than they were willing to let on, and that has resulted in a decrease in consumer trust.

GroupM conducted research in the world’s biggest tech market, namely America, to figure out what opinions users had in this regard. This has revealed that more users are worried about how companies might use their personal data. 72% of respondents were worried about this in 2020, and that has increase to 77% in 2021. A smaller percentage of users felt that getting the latest tech was worthwhile as well, going down to 51% in 2021 as compared to 54% in 2020.

Various consumers also appear to be less accepting of ads on various streaming services. In 2020, 76% of streaming users said that they would be fine with ads as long as they got to pay less for various streaming services and the like. With all of that having been said and now out of the way, it is important to note that this has now decreased to 73% so ads in general appear to be viewed less favorably.

Perhaps the biggest change can be seen in the number of users willing to let appliances automatically order products on their behalf. 48% of users liked this idea in 2020, but that has plummeted to just 31% of users in 2021. Users appear to be really suspicious about tech, and that is something that might hamper growth in the future until and unless tech companies start to take these concerns as seriously as they need to.

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