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Google introduces new feature that might just help brands to get some attention

Google has been the go to place for people whenever they want to search about something on the internet. Weather it is an item they want to buy, or it has something to do with their chemistry homework, everyone just like to “Google” it.

Google works on a basic algorithm that recognizes keywords and gives you the best possible outputs by comparing your input and its database. Moreover, the order in which these websites or links are shown totally depend upon their SEO rankings and thus having a good ranking would mean that you will be featured in the top search lists.

Google has been around for a really long time, and it has been nothing short of amazing. It has done so many things for the community and now they’ve come up with a new feature that would help brands and restaurants to get some attention that would help them to grow more and more.

They’ve launched a new “Shops” section, as spotted by Khushal Bherwani. Whenever someone would search something on their phones, a new option would come up where they can shop for different products. The option would show them a minimum of 3 sellers and it can be expanded up to 10 depending upon the user. This “shop” option would be available in the U.S for the time being.

Google, in its last two years has expanded its shopping related searches as it introduced a free product listing in April 2020. This meant that brands and companies would get exposure and thus would help them in getting customers.

This update shows that Google really cares about people and their startups and thus by introducing this “Shops” feature, it enables these shops to spread their brand’s awareness in the local community and also to get traffic on its website. These websites are shown on their organic search rankings so if your website doesn’t already have a good ranking, then you might not be able to make the most out of this.


As Google is optimizing its search engine for both traditional and Shopping related searches, it become more and more important that the retailers find ways to keep their websites in check for both features as they wouldn’t want to miss out on this golden opportunity.

The introduction of this feature would mean that the traditional results that are the non-shopping features would come after the shops results. This means that google is prioritizing their e-commerce side and in the coming years, we will see e-commerce rising to new heights and we might as well see the company coming up with something of its own as well.

Read next: Google Might Be Changing its SERP Header

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