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Google Might Be Changing its SERP Header

The past few years have seen Google make a lot of changes, both in terms of its overall corporate structure as well as from a stylistic perspective. Part of this has involved an experimentation with color schemes and patterns, and suffice it to say that this has not been consistent enough to allow any trends to be seen. Sometimes Google goes for a more minimalist approach, whereas at other times it opts for more color.

With all of that having been said and now out of the way, it is important to note that there is a recent experiment that has been noticed that indicates a completely different direction in one specific aspect of the search engine. This change, which has been noted/posted by a wide range of people on numerous social media platforms, is the changing to the header that you might see on the Google search engine results page to blue.

Previously it was white which was part of Google minimalist aesthetic changes, but it seems that Google is trying to make a few changes in that regard. One reason might be visibility because of the fact that this is the sort of thing that could potentially end up allowing the header to become more clearly visible to the visually impaired among a wide range of other possible factors. The search bar in the header will remain white, while the rest of it would be blue.

This is only a test, but there is a strong chance that this change could become permanent with all things having been considered and taken into account. One thing to note is that the change is only coming to mobile Google users, although it might also extend to the web browser version of the search engine. Many platforms have been opting for more visually accessible styles and Google seems to be following suit for the most part.

H/T: Ric Rodriguez

Read next: This Infographic Illustrates Google's Biggest Search Algorithm Updates Across 2021

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