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Privacy-Focused Search Engine DuckDuckGo Is Growing Rapidly, Having Seen An Increase In Usage Of Approximately 47% Across 2021

DuckDuckGo has been enjoying a lot of success recently, with its search engine usage increasing by almost 47% across 2021.

DuckDuckGo (DDG) is a search engine that I doubt many people would have heard of even a few years back, even though the browser’s been active all the way back since it’s foundation in 2008. Since then, there’s been a mobile version released in 2018, and plans are in motion to make a separate browser as well. The search engine market may not be the most saturated; however, it’s still difficult to remember every new addition that comes by due to the competition being that rough, even if said addition’s been around for such a long time. Google Search dominates the marketplace, Bing just gets a few extra points because it’s the default service for Microsoft Edge, and those are honestly the only memorable engines. Until DuckDuckGo started seeing a relatively recent rise in popularity, and it’s not just because they’re expanding into mobile apps and browsers. It’s because we’re starting to realize how important online security is in today’s cyber-threat riddled world, where either criminals or corporations are out to get your data.

DuckDuckGo’s main feature that helps it stand out in the search engine marketplace is its complete dedication to maintaining user privacy. The company’s founder, Gabriel Weinberg, started the search engine with the goal of making sure that no amount of user information could be stored and later used in the form of targeted ads or for tracking services. It’s been no secret for quite a while that Google actively uses search information in order to track users, utilizing that information in order to update Maps or provide ads based on location. Then again, with Google owning over three fourths of the search engine marketplace, it’s hard to see what could cow them. DuckDuckGo, a platform that prevents third-party sites from collecting cookies, browser history, or any other form of data, might be the way moving forward. It’s even got ex-Twitter CEO Jack Dorsey’s stamp of approval; in a tweet, the main man himself even stated that DuckDuckGo has been his search engine of choice for a while.
2020 saw DuckDuckGo receiving a total of over 23.6 billion search requests, which is honestly amazing and shows the progress that’s been made since the late 2000’s. 2021, however, has been a much better year, with the engine’s overseeing 34.8 billion requests over the year, and an average of a hundred million queries per day. Those are quite impressive numbers, and I truly hope that DuckDuckGo keeps on succeeding, without losing sight of its privacy-first approach.

Update: In the mid of January 2022 DDG has achieved a new milestone i,e., "100 billion all time private searches"!

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