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Analysis shows what key points will help you grow your TikTok videos reach

Have you ever given a thought that their might be some magic tricks behind actually making your video go viral? We know that most of the times, creators claim that they weren’t even expecting a video blow up. Bu there must have been something in it which the audience liked and connected right?

What was it. That is the answer. In order to find this, SEMRush conducted an analysis on TikTok’s most popular 300 videos and concluded a report which highlighted key points of what was common in all.

The first point which was mentioned in the report was that 37 percent of the viral videos had the person or creator speaking to someone or something. In most cases which was 51 percent the creator was speaking to the camera, followed by another person in 33 percent of the cases.

The second point which greatly impacted the video reach and its blowing up was the emotional response it generated. Happy videos saw the most blow ups with at least 58 percent of the videos in the survey being of happy content, while surprised content followed with 24 percent, and sad with 14 percent.

While verified users are popular and have more reach, the most viral videos, which makes approximately 83 percent of the viral videos in the survey were from non-verified users, while the verified users took the smaller remaining chunk.

The video genre mattered the most obviously. The genre plays an important role in the outcome of a video. If the genre, script and the content delivery is accurate, the video is definitely receiving a lot of likes. The most hyped up genre happened to be dance with its view numbers being 11.8 million and 1.1 million likes and humor which exceeded in likes with 6.5 million and view rate at 818 K.

While dance and humor both had leads in different categories, humor took the overall lead and became the most viral video category on TikTok. 36 percent of the videos viral on TikTok were humor, followed by 21.9 percent of dance, and 21.3 percent of Pets videos.

Music played a difference too. 56 percent of the viral videos had music in the background while 44 percent had some other sound. The music or songs with which the videos went viral were pretty specific too. Most videos (25.2 percent) which went viral contained pop songs while 15.7 percent videos were seen to be Hip Hop.

TikTok previously mentioned that adding the keyword ‘FYP’ did not help with the reach much and that was proven true in this survey. The FYP reach was less than all other keywords.

Take a look at below charts and graphics to get more insights on the subject.
Read next: Infographic highlights 5 most important social media trends marketers should keep in mind in 2022

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