Adobe Reveals Study That Shows Cyber Monday Sales Dipping For The First Time Ever, When Compared To Purchases Made Last Year

Adobe Analytics’ Cyber Monday report shows a decrease in year to year sales for 2021; the first time that Cyber Monday Sales have ever dipped when compared to the ones from previous years.

This new piece of information is almost being treated like Adobe decided to publish literal sacrilege. To image that spending on a Cyber Monday of all days decided to go down instead of up. To imagine that on this holy day of shopping sprees, famous for people getting into serious physical harm over 30% discounts, those very same people decided to be humble in their purchases? An outrageous concept indeed, how could such an incident ever occur? How could the internet, famous for its wide, expansive range of both retailers and discounts, ever let such a thing happen? Another report by Analytics also mentions the same about Black Friday spending, which is somehow even worse. To think that humanity collectively lost its taste for consumerism and decided to chill about everything? Dash the thought.

Of course, I jest. The actual sales for Cyber Monday haven’t really decreased by a very significant amount, having only lost 1.4% of the event’s business when compared to 2020. That essentially accounts for approximately USD $100 million being lost by retailers, which is a big amount but falls rather short of the overall USD $10.7 billion spent by consumers. Imagining that much money being spent in approximately a single week, it boggles the mind. Also, here’s to hoping that everyone managed to find the appropriate Christmas gifts for all of their relatives and whatnot, it’s usually quite the annoyance and struggle to go up against. However, what led to this year being so special, to the point that consumers spent less money than usual on not only Cyber Monday, but on Black Friday as well?

Well, we’re all familiar with the stereotype of holidays being celebrated earlier with each passing year. It’s almost as if marketplaces and the like seem to have a pathological need to make sure that all of their profits start rolling in sooner, rather than later. Up till now, this strategy made perfect sense and accounted for some of the best Black Fridays and Cyber Mondays that retailers had ever had. Now, however, we’ve gotten to a point that due to availing deals early on, consumers felt that spending on the actual weeks of Cyber Monday and Black Friday is useless. The sales never went anywhere, they just happened a bit too early for anyone to record them.

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