YouTube has posted a new Shorts Report, highlighting all of the new trends that the Shorts format of videos on the platform is seeing.
Shorts is yet another form of direct competition being given to the ever popular Gen Z darling, TikTok. Very rarely does a platform come along that so succinctly manages to capture the attention of people old and young alike. The only other name that comes to mind is Vine and, well, we all know what happened there. However, where there's success, there's friction. YouTube has been the king of video streaming content since its inception in 2005. While TikTok much more heavily caters to short form media, it's still an alternative form of media that's seen impressive short term success.
Instagram has tried jumping onto the TikTok bandwagon by releasing its Reels format of videos. It's the same short form series of videos, accompanied by it's own set of filters and features that help users convey talent and intrigue within the given 60 second time limit. Reels even saw a lot of early success, but its community compared to that of TikTok's is yet to be properly gauged. Then, we got YouTube Shorts, also possessing a 60 second time limit, and also formed as a direct form of competition to TikTok. Shorts apparently rake in an average of 6.5 billion views daily, which is quite impressive. Then again, as we'll be seeing now, YouTube has put a lot of effort into the new video format.
The latest edition of the Shorts Report is still very formative. It provides basic information, such as tips on storytelling with the 60 second limitation, answers a few frequently asked questions, and discerns between video tags and hashtags, clarifying how both affect a Short's discovery. These are all rather basic bullet points, helping out users trying to find their footing on the new platform. Shorts is still a relatively new format on YouTube, and if the numbers aren't lying, it is also an incredibly lucrative one that content creators should definitely experiment with at least. Already, channels creating Shorts off of larger, popular channels are showing up across YouTube. Perhaps soon we'll be seeing ones that are entirely dedicated to original content.
A very important point addressed in the report is the Shorts Fund for creators, a USD $100 million fund dedicated towards people making Shorts on the platform. The fund is being distributed across the 2021-2022 duration, and is dedicated towards creators that rake in the most number of views and generate active engagement. Most importantly of all, however, is that content must be original. The fund is a very clear display of just how dedicated YouTube is towards making sure that their competition to TikTok is one that floats, and doesn't just sink a few months out of the harbor. If short form video making truly is the future, then the king of online streaming isn't being left out.
H/T: SMT.
Read next: YouTube Studio updated the mobile app, adds returning audiences and new metrics along with 'Top videos growing your audience' listing
Shorts is yet another form of direct competition being given to the ever popular Gen Z darling, TikTok. Very rarely does a platform come along that so succinctly manages to capture the attention of people old and young alike. The only other name that comes to mind is Vine and, well, we all know what happened there. However, where there's success, there's friction. YouTube has been the king of video streaming content since its inception in 2005. While TikTok much more heavily caters to short form media, it's still an alternative form of media that's seen impressive short term success.
Instagram has tried jumping onto the TikTok bandwagon by releasing its Reels format of videos. It's the same short form series of videos, accompanied by it's own set of filters and features that help users convey talent and intrigue within the given 60 second time limit. Reels even saw a lot of early success, but its community compared to that of TikTok's is yet to be properly gauged. Then, we got YouTube Shorts, also possessing a 60 second time limit, and also formed as a direct form of competition to TikTok. Shorts apparently rake in an average of 6.5 billion views daily, which is quite impressive. Then again, as we'll be seeing now, YouTube has put a lot of effort into the new video format.
The latest edition of the Shorts Report is still very formative. It provides basic information, such as tips on storytelling with the 60 second limitation, answers a few frequently asked questions, and discerns between video tags and hashtags, clarifying how both affect a Short's discovery. These are all rather basic bullet points, helping out users trying to find their footing on the new platform. Shorts is still a relatively new format on YouTube, and if the numbers aren't lying, it is also an incredibly lucrative one that content creators should definitely experiment with at least. Already, channels creating Shorts off of larger, popular channels are showing up across YouTube. Perhaps soon we'll be seeing ones that are entirely dedicated to original content.
A very important point addressed in the report is the Shorts Fund for creators, a USD $100 million fund dedicated towards people making Shorts on the platform. The fund is being distributed across the 2021-2022 duration, and is dedicated towards creators that rake in the most number of views and generate active engagement. Most importantly of all, however, is that content must be original. The fund is a very clear display of just how dedicated YouTube is towards making sure that their competition to TikTok is one that floats, and doesn't just sink a few months out of the harbor. If short form video making truly is the future, then the king of online streaming isn't being left out.
Read next: YouTube Studio updated the mobile app, adds returning audiences and new metrics along with 'Top videos growing your audience' listing
