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Twitter Has Acquired Chat Room Platform Sphere To Help With The Former's Communities Project

Twitter has recently acquired the social media chat app Sphere, with the intended goal being adding to its Communities feature.

Twitter's clearly not afraid to ask for help when prompted. Or, more accurately, Twitter isn't afraid of acquiring said help and then disseminating its team for the microblogging platform's own purposes when prompted. Over the past few years, the company has acquired Vine, it's acquired Vine, Scroll, Squad, Brief, and is reportedly even in talks to acquire Clubhouse for a deal nearing four billion dollars. The bottom line seems to be that if a semi-successful or rising platform is working on anything that can even remotely be associated with social media, there's a very good chance that Twitter will come in and say hello. And also buy the company in the exchange, but oh well, not everyone's perfect.

There's honestly a pretty good reason as to why the company's so earnestly buying out so many different platforms and utilizing their teams to help with it's own UX and interface. The answer is relevancy. This is not to by any means imply that Twitter is an irrelevant or unknown platform nowadays. Far from it, as a matter of fact, as the site still enjoys millions of users, healthy ad revenue streams, and a very sizeable number of content creators. There's a reason that the company can afford to make so many deals for other platforms in the first place. However, current success does not in any way guarantee future success. For other such examples, there's no need to look any further than Hotmail or Blockbuster DVD. Twitter's numbers aren't growing all too much, especially when compared to the likes of Instagram, TikTok, and even Facebook. The microblogging figurative behemoth doesn't have the best reception with the current youth, and therefore may end up becoming a literal one; i.e. a massive beast that ultimately is only referred to in history books.

Exaggerated analogies aside, what is it that Sphere can offer to Communities? A lot of it comes down to the former's algorithm and what it can do. Spaces boasts code that efficiently sifts between messages, pushes down irrelevant fodder and offers up chats that are more interesting and useful. Chats featuring polls, events, and announcements also make it to the top, to be attended to by users. Communities is a project much like Facebook groups, and therefore needs such help. Users can't be notified about every small thing coming their way. Something needs to cut through the chaff and only deliver the best of content. That might end up being Sphere.


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