TikTok introduces the ‘The Discover List’ to feature the top 50 influencers in the application

TikTok has recently introduced the ‘Discover List’ that will feature the top influencers from multiple communities, who are actually trendsetters and have a substantial influence on the topic of discussion on social media platforms. The social platform wants to show respect and affection to these creators as they are the heart of TikTok. This list emphasis on 5 groups, from change-makers to the foodies, and from originators to trendsetters. This list will be featured on the latest mini website and it will provide the details about each of these influencers from multiple communities.

For instance, in the icon group, the platform will feature those influencers who are renowned up and down on the ‘For You’ page and even the outer of the platform. Some of the top influencers in this category are Brittany Broski and Bella Poarch. Influencers who are renowned as trendsetters are usually those who are consistently pushing limits, such as Wisdom Kaye. While in the tastemaker category, those top creators will be emphasized who usually focus on the food-related video content, such as Joanne Molinaro.

It will make it very easy for the viewers to understand the key trends and it will also show the synopses of every influencer in each category. The users will also be able to tap on the platform’s profiles of these creators to get a detailed background. The spokesperson of the platform said that the list will also give an overview of the creators’ engagement and connections with their fans, their video content, and their growth. It will surely help the viewer to get a complete idea of the social media platform and the key trends going on in the application. For businesses and brands, it will give the data about what is happening in each community so that they can make their advertising strategies accordingly. Furthermore, these brands will also know about the prospective collaborators on the platform.

For those who want to get an understanding of the latest trends, ideas, and the working of the platform, this list will give them a complete overview. What is more interesting about this ‘Discover List’ is that it will include multiple content classes. As the number of creators and users is growing on this platform and many influencers consider this platform as their home. It is a great way to feature these top stars of the platform that are setting different trends.



Read next: TikTok reveals data on how its Community Commerce approach has been beneficial for brands and their marketing
Previous Post Next Post