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Is Video Content Still Thriving On LinkedIn?

According to Tom Pepper, Europe's top director, even after the platforms suspension of it's story feature the video format is still alive on LinkedIn.

After a good year for the company, five years after Microsoft bought it for 26.2 billion, a decision was made to close the news. LinkedIn made $10 billion from sales last year. Advertising revenue increased to about $3 billion in 2019 and 2020, compared to the previous 12 months.

Lets talk about the video value:

Compared to other social networking sites, Pepper admits that LinkedIn is too late to deliver video services. However, it was able to look at people’s contribution from a professional perspective and what they hoped to gain by sending video messages as a result of this.

Value is made globally by business, and the accelerated of business-to-business marketing is definably reflected in LinkedIn, he says, adding that ad agencies are now working very carefully with them to identify opportunities to reach their global audience. The current estimate puts the number of users at over 74 million, spread across more than 200 nations and territories.

After a year of use, the site announced that its news will appear, which will be completed by the end of September. Other parts of the site will be updated using the same feel. According to Pepper, the video on LinkedIn is still a long way off. Users share more than three times as many videos posts as they do with dry texts.

LinkedIn unveiled new developer’s tools and features in March, such as cover issues with the aim of encouraging them to produce more content. It has a number of members and people make their videos as a mean of communication he added, noting that the cartoons, in particular, have been receiving positive feedback.

LinkedIn also began testing paid online events and focused on suing its video offerings to host events. We gave followed event participants with news posted on the FT website six months up to the event and then six months later to understand the impact one event can have, Tania Marshall stated, globe finance Times Director.

Participation in FT.com increased six months after their appearance. In the past, events were considered a source of income. We now consider them as a source of communication. They have a huge impact on the quality of life of our customers.

High performance at high price:

Agencies believe the platform has a track record of access to C-suite and decision makers in a professional manner, but advertisers have noticed that the profitability of the platform increase with the reach of consumers as well.

According to Alice Hennessy, a globe investment partner, partnering with Wave Maker, the development of LinkedIn video capabilities has only helped increase fuel consumption, enabling markets to display content that captures attention in a safe and relevant context.

Where LinkedIn is lacking is the ability to test video in addition to creating an image, said Danielle Carter. A major social marketing manager at Croud. Due to the need to launch various campaigns, the audience could be reduced, he continued.

To avoid this, you’ll need to use a more sophisticated testing strategy. The newsletter was introduced as video ads. Even though it was canceled. However, because video formats could not be changed for placement, the content may appear strange or the original story in the feed usage was cut. Despite these errors, Carter believes that video activity on LinkedIn should be included in content programs because markets can be more specific and granular with it.


Photo: Shutterstock / wichayada suwanachun
H/T: AW.

Read next: LinkedIn is experimenting with a new monetization option, sponsored events

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