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Report Reveals Low Consumer Knowledge About the Metaverse

The internet has become more or less completely intertwined with most people’s day to day lives. In fact, according to a recent report by WundermanThompson 76% of respondents said that they were in some way dependent on technology and the internet more than likely plays an outsize role in that respect. The numbers get even higher when you look at members of Gen Z, 79% of whom said that this was the case. And about 80% of Millennials acknowledged some degree of dependence on technology as well.


There is also the fact that the internet is starting to dictate the manner in which we interact with various companies and the like. Two thirds of consumers said that they prefer to interact with brands through a digital medium. As if that wasn’t already enough, a massive 85% of respondents said that they felt like it would be essential for a brand to establish some kind of an online presence. What this indicates is that the internet is going to continue to get more and more influential especially when you take into account the level of dependence that people under the age of 40 tend to feel towards it.

With all of that having been said and now out of the way, it is important to note that the future of the internet involves a little something called the Metaverse. This is a term that is thrown around a lot, but in spite of the fact that this is the case only about 38% of consumers know what it is. The Metaverse is essentially a conceptual future internet that would consist of a digital or virtual space, a virtual world of sorts, and we have already seen countless examples of this with all things having been considered and taken into account.

There are plenty of games such as Roblox that have created a metaverse wherein transactions can be conducted and people end up living entire lives and form relationships with one another to boot. What’s more is that major corporations like Facebook are starting to get in on the action as well. Facebook has actually started talking about rebranding itself as a “Metaverse company”, something that sort of ties in to the kind of experience that the social media platform is already providing except that it will take things a step further.

The creation of a metaverse could completely alter the manner in which business tends to be conducted online. More consumers should be educated about it since it does seem to be the future of how we interact with one another, and it might make the digital world even more valuable than the real world in a way that would be exciting for some and downright concerning for others.

Read next: More Than Half of US Adults Don’t Know What Starlink Is, Here's Why That Doesn't Matter

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