Global survey shows 44 percent consumers feel that they are not fully represented by the people they see in adverts

One of the biggest strategies for good marketing by a company is relatable advertisements. The more consumers can relate to a product the more likely they are to buy it and hence almost all businesses and brands try their best to relate to a larger audience in a designated area or region to increase its sale.

However, while a lot of companies and brands might be assuming that despite relatable advertisements why aren’t their sales going up? This may be because of the fact that users within some regions cannot relate to the message, context or just simply the advertisements and while their maybe other factors incorporating to this as well, showing diversity and relatability to the audience that will be viewing your content plays a major role in the output sale your product will show and not many companies are doing this.

The YouGov team took a survey around the global and managed to cover many countries within the European region, North America, MENA and Asia and from the survey it was concluded that almost two on fifth of the global audience did not relate to the advertisements that they see these days.

In the European region a large percentage of users, at least more than half said that they did not relate to the ads they see. Most of these surveyed audience belonged to Germany and Sweden and almost 3 out of every 5 people (60 percent) within these two region gave a negative response. Within the Great Britain side, mostly older users above the age of 55 said the advertisement’s to be non-relatable to them, which makes sense because the advertisements might be made to relate to the newer generation within the area and with people above 55 of age, there is a pretty big generation gap.

42 percent of the people in the United States claimed to not be relating to the advertisements they see, however the percentage largely consisted of men than women. 44 percent of people in Mexico, 43 percent in Australia, 38 percent in Hong Kong, 38 percent in China and 35 percent in Singapore had the same sentiments.

However, while great percentages of users within these regions did not relate to the advertisements, users in UAE and India who could relate to the advertisements outnumbered those who did not and that is because advertisements within these two regions are highly cultural specific.

Hence it is important for brands to relate to the audience that they are targeting through showing culture and people that they can actually relate to as well as portray a strong and meaningful message through their ads because they have the power to change the mindset of the society and through this their sales can increase drastically as well.

Global survey shows 44 percent consumers feel that they are not fully represented by the people they see in adverts

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