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Facebook updates some features in Organic Post Testing and makes it easier for users to check what their audience prefers

Facebook has been taking some pretty big steps and launching some massive updates recently. It launched the organic post-testing last year on its Creators Studio and while it received a great response, looks like the tech giant is bringing about an update to that particular feature by adding more layout and expanded post options.

While not much has been said on this by the tech giant, the guy on Twitter who is known to discover hidden features and goes by the name Matt Navarra posted a screenshot on which he showed that the new updated option on the organic posts will allow users to test various formats for links, images, and texts and determine which one is the most liked by their audience.


Matt showed how users can use this new updated option. The new update will enable users to compare different measures like Comments, Shares, Reactions, People Reached, or Link Clicks on various posts.

Users can create many variants of the same posts, with some changes in each, and test which format of the said posts showed the best results with the audience.

Users can compare the posts based on titles, thumbnails, links, texts, and images, etc. in comparison to each other, however, videos can only be compared on to like basis.

This new update however comes up with a rule. Users can only post the many different variants of the same posts for up to 24 hours and after that, the platform will ask you to repost or boost the one that showed the best results.

This new initiative can also be used to determine audience preferences for future uploads and what the particular users' following is really into.

Once the user has selected the post with the best results, the tech giant will make sure that the final product is not shown again to the audience that has seen it in the sample, but it will be displayed to a new audience. The other samples will automatically be deleted once the final version is selected and will not be displayed on the user's feed.

This new update is similar to Facebook's Ad Experiments, but unlike it, this new update is free of cost.

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