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Facebook again at odds with Apple, the social network claims iOS new updates affecting its advertising business

Facebook was launched in 2004 by Mark Zuckerberg and has been undoubtedly the best social networking application since then but has faced feuds with other well known brands including Apple at many times. Both the companies are best positioned in their specific businesses and that is why any of their feuds are not entirely based on their competition against each other but on the fact that both the companies support their businesses because of which one leads to the inconvenience for the other one.

Recently the quarrel started between the two giants because of different privacy settings in their respective platforms.

During April, Apple granted its users the opportunity to choose which applications can or can not track the data on the smartphone. Even though this update was considered as a privacy setting and nothing more, it disturbed the key feature of Facebook's ad display, consequently affecting the whole business. Last year Facebook earned a total of $86 billion in revenue through its ads, which is a vital amount of the business and is being severely affected by Apple's new update because Facebook provides ads based on the data collected from the user's interests and searches.

The vice president of Facebook's product marketing, Graham Mud shared on his blog post that Apple has created a problem for all the businesses on Facebook to compute their ad campaigns by updating the software on their smartphones, altering the privacy setting. He also added that the update led to the conversion of approximately 15% of iOS users, but luckily there is still a vast range of independent advertisers and that Facebook is also up for a greater impact of Apple's new update in the third quarter compared to the second quarter.

During an interview the CEO of Facebook, Mark Zuckerberg also mentioned that Apple's new demand will also bring damage to small business owners and it will hype up the advertising prices all over the globe.

And the Feud emphasizes on the basic imbalance between the two best companies of the social world. One of which sells laptops, smartwatches and smartphones and charges a small fee because of the app developers and the other one earns billions of dollars by providing targeted online advertising to its 2.8 billion users per month.

Facebook tried to cut down the negative effect of Apple's update and issued a warrant against Apple in July mentioning the expected impact on the advertising business in the third quarter. Apple didn't provide any information about the ongoing feud yet, but hopefully there will be official announcements soon to calm down the quarrel.


Photo Credit: SOPA Images/LightRocket via Getty Images

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