Apple Is Trying To Be More Transparent When It Comes To Personalized Ads

Apple has been actively spreading its wings across the field with privacy in order to avoid any harm or tarnish to its image in the digital world. Its actions revolve around giving more authority and options to the users while preventing applications on the device to access the user’s history by blocking the trackers. The first installment in the steps for Apple has launched a few weeks ago as its App Tracking Transparency feature that prevented any app from using trackers for data rivaling with Facebook head first as Facebook’s biggest source of revenue, the advertisement was disabled for users that had used the feature to block the apps.

The next step in the process to provide more autonomy to the users was initiated by Apple and will be introduced first in iOS 15. Scrutinizing not only other companies, but Apple has also put itself under scrutiny and provides the option to the users of iOS 15 to prevent its own app store and news to offer suggestions based on the data that is taken while the user is surfing the internet or other social media application.

With this update, user’s data would not be linked to their Apple ID and therefore there will be no interference from the developers or advertisement agencies towards the user’s experience streamlining the process. It would also update Apple’s personalized advertisement policy allowing the user to control whether they would like their info to be tracked for such ads and if they would like to see the advertisements. The feature prevents anyone from using the trackers that include search history, location, and at times even friends list.

However, even with this update, there is a controversy sparking up in the digital world where Apple has effectively sidelined all other sources to use their user’s data but sneaked in their closed-loop ad targeting in such a way that either of the Transparency Policies does not cover it at all.

This has called the internet to term the updates as not something grand in the scales of transparency but just a small concession from Apple to prevent legal grounds from shrinking on them as they did on Facebook and might move towards Google in the future as well. Despite Apple’s best attempts to frame this as a significant move, the community cracked on it and Apple will continue to face scrutiny as it has faced before. This might have been a negative towards Apple as the users are not satisfied whereas Ad tracking software and developer houses have seen Apple cut on their leash with maximum strength.

H/T: Jane Manchun Wong

Read next: Apple makes changes in its App Store policies which will allow some developers to use external payment systems
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