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Well-known companies taking part in advertisement on misinformation spreading sites, intentionally or unintentionally?

The internet though a great invention has made the life easier for many, one drawback it has brought with itself is the quick spread of the misinformation specially during such testing times of the pandemic.

However, while social platforms are trying their utmost best to stop the spread of misinformation, it is really disappointing to see some websites and companies taking part in spreading false information by advertising on sites which are known to spread misinformation.

A report concluded by NewsGuard and Comscore which are a company using journalist and artificial intelligence to fight misinformation online concluded that they found almost 7500 websites which were spreading misinformation online whether it was about politics, the health situation and with the pandemic or about the vaccine roll out and according to their report a lot of well known companies were advertising themselves on those websites regardless of knowing that they spread false information.

The report also concluded that almost 1.6 percent earned revenue from that advertisement went to the website which was spreading misinformation and hence in apart from spreading false information on the websites, they were earning a great amount through the advertisements.

Comscore and NewGuard mentioned that they were highly disappointed by such known companies who for were advertising on those platforms and while the report did not mention any names, Insiders were quick to act and found some companies who were spreading problematic ads. These included Home Depot, TaskRabbit and Vrbo who were advertising on sites like One America News Network and Independent Sentinel.

When Home Depot, TaskRabbit and Vrbo were questioned about their acts, Vrbo denied commenting while Home Depot said that they did not know about this as the ads were placed by their ad network and team and that they will surely look into this matter, while TaskRabbit the One American News Network site was on its ad exclusion list and they did not realize that their advertisements were being displayed on it.

The shareholders at the company were also concerned at asked the company to run a thorough investigation if their shares and dollars were used in spreading misinformation.

Misinformation on the internet is a serious matter and companies should be careful in noting where their ads are being displayed and where their earned revenue percentage is going, if a thorough check is kept we all can avoid excessively increasing the misinformation spread online.


Creator: PeopleImages Credit: Getty Images

H/T: BI.

Read next: Data shows increased in spending on Photos and Video applications among consumers, Americans alone spent more than $457 million during the 2nd quarter of 2021

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