US Consumers Spend Over 100 Billion Hours on Google, YouTube, Facebook, Twitter and Yahoo

By this point it has become clear that the use of websites is a pretty normal part of the day to day routine that the vast majority of people tend to take part in on a more or less regular basis. However, because the use of certain websites has become so commonplace, we are often unable to grasp the concept of how much time we actually end up spending on them at the end of the day. According to the rankings on SimilarWeb, Americans reportedly spend tens of billions of hours on the most popular sites.

The site with the highest number of hours was Google which makes a lot of sense since it is in many ways the gateway to the internet. According to the rankings, Americans spend over 57 billion hours on Google every year. Coming in at second place is YouTube which Americans spend just under 30 billion hours annually. What this basically means is that Google ends up obtaining the lion’s share of the time that people spend online, with its various properties receive well over 80 billion hours of browsing time a year if not more than that.

Facebook, on the other hand, received just under 10 billion hours of browsing per year on average. A big part of the reason why that is the case has to do with the fact that a lot of people tend to use Facebook through the app rather than through the browser, so the actual usage statistics for Facebook might vary a little bit. Twitter and Yahoo receive 3.7 billion and 3 billion hours of browsing time annually respectively, which is quite ironic when you consider that Yahoo was once considered the foremost search engine provider yet it has sunk to some pretty low depths.

Simply looking at the number of hours of browsing a website gets is not enough, though. This needs to be contextualized by analyzing the amount of time that a user spends on a website with each visit. Facebook and Twitter have similar statistics, with Twitter winning out in this category since users spend almost 11 minutes per visit whereas with Facebook the number is 10 minutes and 13 seconds. Yahoo receives a paltry 7 minutes and 46 seconds of browsing time, which is far lower than the almost 12 minutes Google gets per visit.

The winner in this category is actually YouTube, though, and it has actually won by a huge margin. YouTube actually receives just under 22 minutes of usage per visit which goes to show just how much staying power this platform has since users usually spend a lot of time on it with each visit.
Americans spend over 103 billion hours on just these 5 websitesAmericans spend over billions of hours on these websites
H/T: Zyro.
Previous Post Next Post