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Google Updates Unrelated to Spam According to Search Advocate

Google consistently makes updates to its search engine because of the fact that this is the sort of thing that could potentially end up streamlining how it operates and ensures that people always gain access to the data and information that they desire. However, the reasoning behind these updates can often be a little confusing to people who are not all that familiar with the manner in which Google tends to operate, and there is a widespread belief that Google’s search engine updates are usually just reactions to spam in the search engine.

However, it is important to note that while a lot of Google updates do come as responses to spam the vast majority of core updates are apparently unrelated to spam and the like. This information comes from search advocate John Mueller who disputed this assertion on Twitter yesterday.

Core updates are generally done to modify the algorithm as Google is constantly acquiring data that it uses to figure out how to connect users to the best possible results that their search queries would be capable of bringing their way. It is also possible that Google simply doesn’t reveal its more spam oriented updates as this would be bad optics for the company with all things having been considered and taken into account.

Whatever the case may be, the quest for understanding what Google’s various updates tend to do is somewhat overwhelming and it can be easy for people to misconstrue things. The fact that Google is not just randomly reacting to spam is heartening though as it indicates that the search engine provider has a concrete plan for the future that it is following to the letter in order to improve the experience for both users as well as SEO experts.



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