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Google introduces a family of identity APIs which will help users to get authenticated quicker from their Google accounts on websites and apps

Every day, people try to log in to numerous sites. It becomes very difficult to signing up for accounts on every site separately because that takes time when people have to manually put the password. Many users do not even remember their passwords or even their existing accounts, so they get annoyed. Google has revealed the easier, safe, and privacy-protective solution to this problem as it has introduced a fresh set of APIs that combines manifold identity offerings under one banner. This latest set of APIs is termed Google Identity Service which will help users to get approved without wasting time, effort, and cost. This will assist users to log in with just a single tap rather than putting passwords whenever they try to sign in on random websites.

When users try to log in with the Google button on the website, Google shows a notification at the upper side of the screen or the end side when users try to log in through their smartphones. It shows an approval button to enable users to login in, so they do not have to give their identifications every time during their signing in. Moreover, users will see the modified sign-in with Google key if they are getting back to a website they have recently signed out. That squeezes the entire tap count for authorization to merely one. The company says that it always tries to invest in new tools to help people securing their data and save their time. Before this identity service, users had to select between safeties or convenience but now the company has introduced a new way that will provide users both options in one click.

The company states that the Application Program Interfaces (APIs) can be installed with only inert HTML extract or else trifling JavaScript and that is protected from pixel chasing and many other risks. This one tap has helped many sites increasing their signing up ratios, as the data shows that the signing up for Pinterest has uplifted by 47 Percent on the website and more than 126 Percent on Android devices. Whereas, returns have also increased up to 16 Percent and 34 Percent, correspondingly. The returning traffic of Reddit has also increased almost double with merely a single tap. In simple words, it is like trading with a company for letting it know the websites, users have mostly been involved in, and in return, when they are finding an easy way to get rid of signing in for an account on websites they are less engaged, the company will assist them with one tap option.


Read next: Google Adds On To The List Of Tech Firms Enabling Varieties Of Two Factor Authentication Method

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