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Microsoft Turns to YouTube Creators to Spread Awareness About Products

Being one of the biggest tech companies in the word right now, Microsoft is obviously going to want to publish vast quantities of data regarding the products that they have available for people that might be looking to buy them because of the fact that this is the sort of thing that could potentially end up helping these people get the most out of these products. However, when was the last time you read a Microsoft blog post or went to Microsoft’s own YouTube accounts in order to acquire information that you needed to figure out how you could use your Microsoft product in the best way possible?

A much more likely occurrence would involve you simply putting in a search query on Google or YouTube and seeing whatever videos pop up there, the vast majority of which would not come directly from Microsoft. With all of that having been said and now out of the way, it is important to note that while these videos are not official Microsoft productions, the people that make these videos are more often than not hired by Microsoft because they manage to obtain a wider reach than Microsoft itself.

The interesting thing is that a lot of the YouTubers that work in this field, such as former Microsoft employee Kevin Stravert, tend to prefer focusing on Microsoft content as well. According to Stravert, content that he makes about Google products such as Gmail do not seem to do quite as well as Microsoft products, and there are a number of reasons for such a thing being true.


One possible reason is that Microsoft’s products have such a wide reach that people would inevitably end up being more interested in them. Alternatively, Google might do a better job of talking about its products than Microsoft or perhaps the design philosophy of some Google products is so simpler that people barely need extra tutorial to make use of them, anyway, whatever Microsoft's strategy is, the fact remains that a lot of Microsoft users would have to turn to YouTube videos to learn more about its products.

Whatever the case may be, the fact remains that Microsoft tried and failed to have its own employees make YouTube accounts since for the most part these accounts did not end up amassing all that great a following. This means that Microsoft tends to prefer working with third parties, and one reason for why users might prefer this kind of content might be that they prefer getting their information from a source that is not directly linked to the company in question.

The ironic thing here is that Microsoft is being forced to use creators that work on their major competitor’s platform, but this is a fairly common occurrence in the tech industry. What is undeniable is that Microsoft has a massive base of users with Office alone having around 1.2 billion users and being arguably the most widely used set of programs in the world right now. People are going to want information about how they can go about using these programs, and YouTube videos from creators will help Microsoft go a long way towards reaching that goal. This shows the benefits of not keeping everything in house as well, since sometimes outsourcing certain things can have its own advantages.

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