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Google is Losing Its Smartphone Market Share to OnePlus Despite Pixel 6 Revamp

While the lion’s share of the smartphone market in the US remains with Apple and Samsung, Google has been attempting to make inroads in this area with their Pixel smartphones. These phones have actually gotten some pretty decent reviews, but with all of that having been said and now out of the way it is important to note that they have not made quite the impact that Google was initially hoping they would.

Google has attempted to address this by rebooting the line with the Pixel 6 because of the fact that this is the sort of thing that could potentially end up allowing people to obtain a fresh perspective on what these products are all about. However, despite Google’s best efforts it is failing to measure up to the OnePlus range of smartphones which have been seeing their popularity soar to rather incredible heights over the course of the past few years.

OnePlus has seen a remarkable 428% increase in its market share so far in 2021 based on figures from last year. The next highest number belongs to Motorola which has seen an 83% increase. This is an appreciable number, but it’s a small fraction of the growth that OnePlus has seen which tells you just how poorly Google is faring in this regard.

It would be rather difficult to argue that Google is the type of company that would give up so easily. However, it should be acknowledged that Chinese companies that own popular brands are making some serious inroads into American markets, and this might make it more or less impossible for Google to actually end up getting the kind of impact it truly wanted in this regard. It will be interesting to see if Google changes its approach at all after seeing the data that is being presented here.


H/T: CPR.

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