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Gary Illyes talks about the Google Magic that makes it the most used Search Engine

Ever since September 4, 1998, Google has been a household name and one of the most widely used Search Engines registering around millions of searches every day. Over the 23 years since its inception, Google has not only topped the search engine charts but is now the biggest tech giant across all industries ranking as the most lucrative and influencing business of all times.

In pursuit of Google, there are many search engines that launched suite, however, almost all of them have failed to capture the same insight, analysis, and accuracy that Google has boasted over the years. This specialty of Google is what has presented it with respect and loyalty from the audience, the consistency of the results has never fallen.

Fairly recently, Gary Illyes on the podcast, Search Of The Record, talked about the magic of Google as a Search Engine and revealed the underlying processes that comprise the 0.002 Seconds after we press search on Google. This process was divided by Gary into two separate functions. The first one involved basic ranking and shortlisting while the second one was what he termed as the Google Magic.

Gary highlighted in the podcast that the first step shortlists around a thousand pages to fit in the category of the searched query. This step is of basic hit and search algorithm where articles consisting of the terms are brought up. The second part of this step involves ranking these according to the frequency of the words of the searched query involved and then the results are moved along the assembly line to the second step. After which we are presented the final results of the query.

The second process where Google Magic occurs involves the features such as Rank Brain and HTTPS Booster amongst many others that provide indexes to the thousand results that are presented in the result of a query. The ranking number from these features is returned after being multiplied by the index that represents the closeness of the search in relation to the Google Algorithm and after which the list is presented which ranks the websites according to the final values. For example, a favorable website would be indexed 2, doubling its value and increasing its position in the result while an unfavorable website will be indexed 0 thus eliminating the website from the result.

Gary also highlighted the fact the second HTTPS boost is the tiebreaker for all websites that have a similar score, which is very rare but it still occurs. In such cases, the previously insignificant but now ever-important HTTPS boost now provides the result and after this, the results are set to be presented to the users in return for their query.


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