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Facebook is partnering with Coursera to build employment opportunities while acquiring new newsletter writers

Facebook has been trying to help people out financially - or is it for its benefit?

The mega platform Facebook is going to partner up with Coursera to provide people new opportunities to adapt to the virtual industry Covid-19 has turned the world into. It's going to work on two new career certificates - Marketing Analytics and Software development.

According to Facebook, the new courses are going to be self-paced with a duration of 20 weeks. Since the courses are going to be instructor-led, they give you every reason to sign up today. Facebook has been particular in choosing the students though, majorly focusing on the underprivileged.

Facebook is working on creating diversity in job-seeking programs by allowing a large number of scholarships to be thoroughly distributed among the underprivileged to help them grow. Since the virtual world can be a little heavy on the pocket for most, it is quite a thoughtful initiative to let people engage and learn for free.

The platform is allotting 100,000 scholarships to black learners while 3000 have been allocated to the Covid-19 displaced agency professionals. Furthermore, more scholarships have been kept aside for indigenous learners, refugees, veterans, military families, reentering citizens, etc. Facebook has achieved this feat by partnering with over 70 different community organizations.

Both the courses and the scholarship program have been of great help by aiding over 6000 people in finding jobs. This Coursera and Facebook collaboration has one primary aim; to help shift the skill set required due to the pandemic. According to a global report, by 2025 more than half the employees will have to reskill themselves to adapt to the changing world. While the main reason might be the pandemic, the world now heavily relies on the internet to strive.

Now, we all know by now that Facebook does not engage in any activity unless it has its benefit. The question here is, how will Facebook benefit from handing out innumerable scholarships? The answer is pretty simple since the world will be forming a digital community, Facebook is going to have a lot of users heavily relying on the platform, considering the platform is one of the leading ones in the digital community.


Facebook has taken yet another initiative to 'help' people out, although we barely can spot a positive and encouraging incentive here. Bulletin, Facebook's newsletter board, is hiring new writers at last.

Bulletin has a list of hand-picked writers to create a more personalized and controlled experience, filtering out writers to only have the best-selling ones. After its launch, this is the first time Facebook is recruiting new newsletter writers. The new wave consists of great writers like Malala, Maria Celeste, and Nedra Tawwab. Although the experience will be more personalized, we fail to understand how this is going to benefit journalism in the long run by now giving a chance to hidden talent.

Although Bulletin itself is monetized, the newsletter writers can decide to put their content behind a paywall. The payment will be done through Facebook, meaning the platform will get a cut. These subscribers might also get access to some of the best Facebook features like Love audio rooms and podcasts. This is claimed as Facebook's approach to give writers 'Editorial Independence.'

It seems like Facebook isn't the only ones with eyes on the journalism niche. Twitter has acquired Revue, a newsletter platform, a while back although no such activity has been noticed yet.



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