Microsoft’s LinkedIn has invested in Hopin, a virtual conference technology company, as they are ready to make a bet on online events

Covid19 pandemic was the stimulus and work from home is the response. Its been almost 1.5 years since everyone became familiar with Covid 19 outbreak. Shifting everything online and promoting work from home became the new trend. Currently almost all the businesses, companies, educational institutes are following a hybrid system. Meaning 50% employees on site while other half working online.

This situation happened because of the pandemic, however for some businesses, things were in their luck financially. Considered as one of the biggest company, Microsoft, who announced the reopening of their company for more employees, its LinkedIn department believes that working online is the new shift even if things get better after pandemic.

Its not just a thought which LinkedIn is carrying, instead to prove themselves, they invested heavily in one of the successful company for online conferences, Hopin. It was founded in 2019, and the next year came to them as the rising year as in just one year, the company was estimated at $5.65 Billion. According to Hopin, LinkedIn did invest in their business and some close sources revealed that almost $50 million were invested by them.

Both LinkedIn and Hopin are looking forward to work together as according to Johnny Boufarhat, the CEO of Hopin, both firms are seeking ways to connect the more than 750 million users of LinkedIn together.

More variable hours and less on site work is making its appearance gradually. As in October 2020, Microsoft’s employees were allowed flexible hours meanwhile the software company, Salesforce has already stated that up to 50 to 60 percent of their workers would prefer work from home. The CEO of Microsoft, Satya Nadella, firmly believe that since work from home is a major change for work then a new operating model should be presented.

Hopin isn’t the only startup company in which LinkedIn invested this year. The company also financed Piano, an analytic platform. However, for Hopin, things were different. As right after few months from being launched, the world shifted online and Hopin got global recognition. And the startup became a billion dollars project after the number of employees went up from just 6 to 550 in an year. With millions of people using the software every month and being preferred by almost one hundred thousand companies . 2020 was the best year for Hopin. They dealt in millions. By making $40 millions in June to $125 millions after 5 months. Since then, the London based company has been going up and proving itself for being a billion dollar company.

Photo: Niall Carson - PA Images via Getty Images
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