Data shows that social videos content gets almost the same viewership that linear TV corporations generate

The pandemic situation has stuck everyone at home, but many people found their ways for spending their time in excitement and pleasure, obviously, that is video content on social media platforms like Facebook and YouTube platform. The data shows that people have seen more than ever video content on these platforms, and it looks logical. The social video content has gained almost equal views that linear TV is gaining and if we talk about Disney, the reach of the audience is almost equal that shows power of social videos content. There can be many reasons for an increase in viewership of these videos such as people can get content according to their interest and short-form video content has also gained much attention from audiences.

The report from GVMA and Tubularlabs has shown the data that social videos content gets about 70% as many views as the TV companies are getting, and the age group of 18 to 34 years people is generating more than 50% of views on social videos platforms, whereas these age groups are generating only 10% views on linear TV. Mostly aged people are more interested in watching videos on TV, the data has outlined that about 60% of views are generated by more than 55 years people on TV, however, the views of youngsters on TV are only 13%. The main reason why youngsters are more interested in watching social video content is they mostly use mobile for their entertainment with the already installed app of YouTube in it.

Social video content has a reach of 48% as compared to Disney that is getting about 52% viewership, so the percentage is very close. Conventional media companies such as Disney World, Comcast company, and Viacom CBS are having a variety of content that are attracting many teenagers that give a tough time to the social video content. Viacom CBS generates almost 60% of views on linear TV, whereas video content on Facebook and YouTube gets about 48%. Comcast gets about 57% views as compared to 41% of social video content.

The data shows that 57% of youngsters only in the US get their entertainment videos content on social platforms whereas this percentage is about 16% on TV. More than half of the population of the US watch dancing and music content on social platforms whereas this percentage on TV is only 14%. Similarly, the food content on social platforms gets almost double viewership than linear TV. About 64% of people watch blogs on social media, where only 13% of people watch the same category on TV. Social video content on news and politics is not far away from linear TV, this percentage is 48% vs 52%. People want to watch sports more on linear TV than on social platforms.
Read next: Loneliness After a Year Indoors: More than 1 in 5 people said Zoom made them feel more lonely during the pandemic (infographic)

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