Data shows most popular mobile game genres in UK and USA

Have you been spending excessive time occupied in games online? Do you think it is a result of the deprivation caused by the pandemic? A study conducted by a data analysis site, YouGov, earlier this year disclosed the expected continuation of online gaming, even after Covid-19.

The global pandemic has brought many dynamic changes to industries everywhere, especially targeting the online gaming sector. Gaming companies worldwide have noticed a surge in the engagement of gamers as the pandemic drives them to opt for online activities.

In this post, we will be discussing the two main markets with the most engagement covered by YouGov in their recent study - the USA and Great Britain.

The most popular games are surprisingly puzzles and breakout ones such as Escape room and Tetris. 17% of the people in the US while 15% in Great Britain admit to being one of these players. The ratio adds up to 1 in 6 and 1 in 7 people. That's a crazy amount of Candy crush being played every day.

Top mobile game genres - US

The United States had 139.19 million mobile gaming users starting off the pandemic and the industry is supposed to grow up to 156.33 million or more by 2024. In the country, Card/Casino and Word/Number/Brain games have proven to be the second favorite genre due to their cognitive traits. The category managed to grab the attention of 1 in 9 citizens (11%).

The categories are differentiated based on the age groups as well. For instance, users of Gen Z were far more invested in action games like Subway Surfers; 1 out of every 5 gamers (21%), while Gen X seemed too far less involved in the bracket. Only 1 out of 14 people played action games.

Gen X also preferred cognition consisting of Word/Brain games, with 1 in every 5 people playing it making a hefty rate of 22%. Casino games secured a large proportion, being popular amongst every 1 in 7 (15%) users of the previous generation while 1 in 17 (6%) in the recent one.

Top gaming genres according to gender - US

The chart is similar to the other region with 22% females playing puzzle and breakout games while only 12% men were seen doing so. When it comes to adventure games, 8% of men were seen opting for the genre while only 5% of females chose it.

Word/Number/Brain games had a ratio of 14% and 8% for females and males respectively while adventure games had more males engaging, having a rate of 10% males with only 6% females.

Top mobile game genres - Great Britain

The same chart follows Great Britain as well per genre however the sequence slightly differs. Here, Brain/Number games managed to secure the second spot instead unlike the former chart with 10% users.

Card/Casino games along with adventure games got the 4th and 5th position on the list with a similar liking of 7% consumers. Puzzle and Breakout games were the most liked category in this region with a hefty rate of 15% gamers. In Gen X, the category seemed to sweep off every 1 in 5 people (19%).

Shooter, Platform, Racing, Stimulation, along with Strategy games established a similar ratio consisting of a 5% liking for each. In the region of question, Gen Z seemed to be highly adapted to the Adventure games, having 1 in every 8 users.

Most popular gaming genres according to gender - Great Britain

Gender does seem to play a predominant role in determining the usage of all genres. Female users incline more towards less violent games while male users were seen engaging in all categories. These preferences were corresponding to those of the US with women leaning more towards puzzle and breakout games with a rate of 18% with men having a 13% rate. Women were also seen engaging in Word/Number games (12%) by a large margin. The males were also occupied by such cognitive games (9%), although the ratio seems to be lower.

As generally perceived, men tended to opt for action movies much more than females. While 13% of men picked action movies, only 6% of women, half of the men, chose action games. Adventure games perceived a liking of 9% (1 in 11) and 4% (1 in 25) from men and women respectively.


The study conducted by YouGov concluded that mobile gaming increased by a large margin in the pandemic and is bound to last for a while even after the pandemic. Amongst the genres, it was seen that cognitive games tended to occupy more people in both regions.

Read next: Data shows that social videos content gets almost the same viewership that linear TV corporations generate
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