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Apple vs Epic Games Lawsuit Reveals Apple’s Concerns on Users Shifting to Android Operating System

It is often assumed that various consumers have strict and concrete preferences with regards to the brands that they end up interacting with and that this extends to phone purchasing as well. The premise of this assumption is that an Apple user will stick to iPhones and that Android users will stick with phones that tend to use that operating system, but the recent court case that is being fought between Apple and the creator of Fortnite, Epic Games, reveals that Apple tends to take note of how man users are making the switch at any given point in time.

The manner in which Apple does this is pretty subtle according to documentation that was revealed to the court during the processing of the case. Back in 2019, an internal memo involved Apple assuming that around 81% of its users are going to be sticking with Apple products, and while it is not mentioned outright this does seem to indicate that Apple was expecting around 19% of its users to end up switching to some other option, and since Android is the only other viable option in the market it’s safe to say that the vast majority of this shift would have benefited Google to some extent.

With all of that having been said and now out of the way, it is important to note that it’s likely that the exchange happens both ways. While there is no official data that states how many users switch to Apple from Android, the number of people expecting to stick with Apple went down to 76% in 2020 and is now back up to 88% so there is clearly a lot of change being seen in this regard and one can’t really say that any one company is currently doing significantly better than the other.

H/T: @BenBajarin

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