Snapchat Believes that the Future Is of Augmented Reality and They May Not Be Wrong

Snapchat is one of the most popular apps that exist in the social media world currently. The application has moved on from just being a platform for taking selfies and cute filters and the company has big plans for the future. They are testing new products and ways to make their application a more unique place and one which is helpful for its users in a lot of aspect and what better way it is to test something as cool as Augmented Reality (AR) on the platform to make it a lot better.

Snapchat believes that AR will be the bigger demand in the future hence the platform has recently teamed with Deloitte Digital to interview over 15,000 consumers across 15 nations, in order to measure the top consumer AR trends, and what they might mean for the future of gaming, shopping, communication, media and entertainment, and is all set to make Snapchat step into the AR world.

This collaboration showed some outcomes and rather important insights.

Snapchat has concluded that AR will be a big thing in the future and will be highly influential in the coming years. The company believes that by 2025 almost 75% of the global population and all smartphone users will be frequent AR users.

The company also concludes from their survey that AR will be influencing marketing in the future. According to the company AR is already influencing people's shopping process that is because currently about 100 million people shop online by the help of AR enabled processes and that in a few years it is expected to grow and will be playing a major role in what people do almost every day on their phones.

With the considerable rise in ecommerce Snapchat believes that users will find AR as a valuable aspect in terms of an assurance and demonstration tool which eventually adds another wrinkle to the growing use of AR for digital product promotions and display, again pointing to broadening utility, for many, many brands.

There is a lot of potential for Augmented Reality and that is true. Even if you believe against it and think that the results do not show as such right now, Snapchat is correct in what they believe because once when fully-functional AR glasses become available to consumers, that next shift will happen fast and the AR greatness will only rise.
Read next: With the help of Nielsen research, Snapchat has analyzed it’s reach of Television viewers

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