Google promises to protect privacy through the pop ups in Gmail, Drive, and Photos

Since its launch, Google has been emphasizing the privacy and security of its users. At I/O 2021 Google spent a sizable amount of time talking about it. This has been followed up with a prominent 'we protect your privacy' banner on various Google platforms, both on the web and mobiles.

With the number of scams and hacks recently, it is hard to figure out whether our privacy is guaranteed or a faux claim. The recent cyberattacks on Gmail and Google have put their user trust in jeopardy. To regain consumer trust and justify their claims, Google resorted to visual promises of their authenticity and privacy protection.

We have been looking at the banner on top of our messages in Gmail, with Drive and Photos the following suit with the prompts. The blue shield being used indicates privacy and security on any Google platform and is indeed a wise decision for the shield to create a sense of faith. The message was first seen by free account users and is still not visible to workspace users to date.

With this, there's a 'learn more' button which directs you to a 'Safer with Google' page. Then Google further clarifies its terms and conditions in detail to satisfy customers. It first restates that it doesn't use your content in Drive, Photos, and Gmail for any advertising purposes, and then explains the safety features in Search, Pay, Gmail, and Safe browsing. This is a great step as giving individual attention is bound to gain back some of the trust lost because of recent affairs and secure faithful customers for the future.

After that, Google equips you with tips to stay safe online such as reviewing privacy suggestions, password checkups, and any found security issues; however, these are personalized tips and should be implemented by all.

This page ends on a market-savvy note, encouraging the users to sign up with third-party apps, 2 step verification, and a password manager. All these are regular guidelines included in all mega-platforms so in case you were expecting extra privacy details, it is saddening that you won't find any.

Google has made a similar case on-stage at I/O in a segment highlighting how Assistant and Duplex can guide you in changing passwords in Chrome for Android. Both Google Assistant and Duplex are features that are designed to improve efficiency through easing user experience. Employing these features to sort out privacy issues could be deplored by many however Google does guarantee that your interaction with both these services is purely confidential.

Google is trying its best to instate all policies and features to maximize user experience and build trust but whether their tactic has a positive turnover, we will have to wait and see.

Read next: Google is now working on a copy of Apple’s feature that can show the app on homescreen during installation, and also bringing a new feature called “Nearby device” permission in Android 12 for companion apps when setting up wearable
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