TikTok’s Branded Hashtag Challenges are being the most effective for brands for advertising purpose

Study shows, over a third of the Tiktok users participate in the Branded Hashtag Challenges. Usually these Hashtag Challenges are backed up and are sponsored by different brands and other companies for marketing their products and to bring awareness as well as recognition through this platform.

In a research carried out by Mediakix, a leading Los Angeles based marketing agency, it founded that at an average, almost 6.1 billion views are generated through these Branded Hashtag Challenges on Tiktok. The famous Video snap challenge of Samsung (#VideoSnapChallenge) is one of the biggest and largest challenge till this date and it managed to generate almost 27 billion views.

After analyzing over 100 Hashtag Challenges, it was observed that most popular or viral Branded Hashtag Challenges on Tiktok are the one that are sponsored challenges, Hashtag Challenge Plus and contests. Up to 14 brands per month advertise themselves through these Branded Hashtag Challenges on Tiktok and the average duration for the sponsored banner is 3 to 4 days on Tiktok’s Discovery page. However, the most interesting feature is that out of all the brands that use the apps to advertise with the help of these challenges, up to 84% of them posted less than 100 videos.

The brands that are using Tiktok for their advertisement purpose, 11% of these brands do not even have an official user account. Among the most frequently advertised products, food and beverage companies top the list with Entertainment on second position, beauty on third, Fashion on fourth and Tech on 5th position among the Branded Hashtag Challenge. With this step, that particular brand aims to do a collaboration with influencers somewhere between 1 to 25. Most of the influencers that are kept in spotlight with more than 100 campaigns are the one with major fan following termed as mega influencers with one million followers. Among the 540 influencers involved in 100 campaigns, almost 63% were the one with this major fan following status. 16% were the mid tier influencer with not as much fan following ranging between 50,000 to 500,000 followers as compared to the mega influencers with 1 million+ followers in branded hashtag challenges. The other remaining tiers are the macro influencers with 500,000 to 1000000 followers, micro influencers with 10,000 to 50,000 followers and nano influencers ranging between 1000 to 10,000 followers.
Read next: Study Shows 'Most Talked About' Brands Across TikTok, YouTube and Instagram
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