Google is planning onto increase the percentage of its Chrome users from 0.5% to 5% for its FLoC trial

Google started an initiative in 2019 which was called ‘Privacy Sandbox’, what this basically dose is that it proposes a bunch of privacy-preserving APIs to support business models that can fund the open web without the need of certain tracking mechanisms like third-party cookies. The work on this initiative and the updates were brought in from January and October of last year. It has been reported that now Google is in the process of taking full control from websites and advertisers to move everything into its own Google browser.

With whatever Google has come up with till now, the privacy concerns from the users have been the most frequent, because of the way Google is always ready to take risks, but as always Google too promises to ensure that there will be no breach of privacy. However, around 15 attorney generals have accused the company of using its Chrome browser as means of tracking and targeting its users, and that too by a large number. The Google Chrome over the years has used several methods to make sure that their users are not being the target for un-wanted product or service information (which is often done during political or marketing campaigns via emails) and to ensure more privacy and security of their users. So for Google being accused of something like that, that too by 15 attorney generals is something out of order, but recent reports confirm that Google has also shown some behavior in the past which might support the accusations.

It was reported that the tech giant has started hosting a FLOC trial, where the websites who don’t opt-out and those who get detected to be the sites that load ads-related resources will be added into the FLOC calculations. For this trial, the company has started tracking its users including their browsing history as well and then grouping them accordingly.

Google has included 0.5% of its Chrome users from different regions of the world including the United States of America into its trial. The users were picked out for the trial randomly regardless of whatever privacy settings that they might have added into their accounts and to believe that Google will stop this is a mistake because the company is now planning onto include 5% of its Chrome users into the trial which basically makes up to 100 million Chrome users worldwide.

The international non-profit digital rights company, The Electronic Frontier Foundation (EFF) does not at all approves of all of this, as it wants Google to be more transparent in its practices.

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