These new changes can have a major impact on what billions of people daily see in their Facebook’s News Feed and then, how pages enhance their approaches to maximize the reach of users.
Facebook has announced this week to advance its news feed ranking process by undertaking a new ranking of approaches including updated surveys of users, getting different types of feedback from the users about the post they are seeing, and weighting posting based on their reactions, for instance, if the users post an ‘angry’ reactions means that they did not like that post or they found that post annoying. The reason of configuring for news feed algorithm is after getting smashed by lawmakers about the role of Facebook in the attack in the US capitol.
Facebook wants to get insight into the types of content that people find inspirational, and what type of content they are more interested to see among other categories of content. The surveys of users have been a major part of Facebook’s feed ranking process, and you have observed prompts like this in your news feed too, looking for feedback about the post on your experience. These tens of thousands of feedback every day give a large number of data to Facebook that it can work on it to make it better. In 2019, Facebook was used to conduct a survey like does that post worth the time of user and after getting the feedback from the users, Facebook arranges post on their news feed accordingly. This approach helped Facebook to get to know that what people find more valuable and what they find as opposed to engaging.
Now, Facebook is introducing a new set of survey questions focused on what drives value in the experience of users to improve its algorithm categorization. This is an interesting approach because it is possible that what is valuable for you, what is interesting for you, and what you like may not be the same. And do you find the sports news interesting and what about a post from your friends? And especially in brand content context, does your page updates about what people say is valuable? This could become a trigger consideration tactic to move forward. Facebook is also looking to improve its understanding of the broader impact of political content on the platform and the feedback of users will show that whether people have simply had enough of troublesome, finger-pointing political debate.
Facebook may now ask the users to give reactions on the post and if the platform finds negative reactions to the post means that users don’t want to see such types of content. Facebook will get these types of feedback through surveys on certain posts as well as through ongoing research sessions where people are requested to talk about their news feed experience. It is still not obvious that whether giving an option to users to select the type of content in which they are interested can solve a large problem with irritating posts, fake information, and divisive content, though this test is less about the second and more about making the news feed look more positive. As soon as Facebook collects the data of new feeds, it will incorporate the results into its news feed ranking algorithms, but still, it is not known up to what extent, Facebook will adjust on a global basis and to what extent on an individual basis over time. Facebook has included a small number of users in its test to get the data that will be used to train the machine learning model. It will also give a bit of control to users, to get the post they want to see on their News Feed.
Read next: Facebook is providing help to advertisers about how they can be prepared as a result of the change made by Apple in the iOS 14.5 update
Facebook wants to get insight into the types of content that people find inspirational, and what type of content they are more interested to see among other categories of content. The surveys of users have been a major part of Facebook’s feed ranking process, and you have observed prompts like this in your news feed too, looking for feedback about the post on your experience. These tens of thousands of feedback every day give a large number of data to Facebook that it can work on it to make it better. In 2019, Facebook was used to conduct a survey like does that post worth the time of user and after getting the feedback from the users, Facebook arranges post on their news feed accordingly. This approach helped Facebook to get to know that what people find more valuable and what they find as opposed to engaging.
Now, Facebook is introducing a new set of survey questions focused on what drives value in the experience of users to improve its algorithm categorization. This is an interesting approach because it is possible that what is valuable for you, what is interesting for you, and what you like may not be the same. And do you find the sports news interesting and what about a post from your friends? And especially in brand content context, does your page updates about what people say is valuable? This could become a trigger consideration tactic to move forward. Facebook is also looking to improve its understanding of the broader impact of political content on the platform and the feedback of users will show that whether people have simply had enough of troublesome, finger-pointing political debate.
Facebook may now ask the users to give reactions on the post and if the platform finds negative reactions to the post means that users don’t want to see such types of content. Facebook will get these types of feedback through surveys on certain posts as well as through ongoing research sessions where people are requested to talk about their news feed experience. It is still not obvious that whether giving an option to users to select the type of content in which they are interested can solve a large problem with irritating posts, fake information, and divisive content, though this test is less about the second and more about making the news feed look more positive. As soon as Facebook collects the data of new feeds, it will incorporate the results into its news feed ranking algorithms, but still, it is not known up to what extent, Facebook will adjust on a global basis and to what extent on an individual basis over time. Facebook has included a small number of users in its test to get the data that will be used to train the machine learning model. It will also give a bit of control to users, to get the post they want to see on their News Feed.
Read next: Facebook is providing help to advertisers about how they can be prepared as a result of the change made by Apple in the iOS 14.5 update
