Google’s Annual Ad Safety Report Reveals Billions of Blocks, Restrictions and Suspensions

Google is arguably the hub for advertising on the internet since it is in many ways the central directory of the digital spaces that we end up navigating on a more or less regular basis. This has resulted in a bit of criticism, not the least of which comes from the fact that some of the ads that you see on Google are actually scams or they are harmful in some other way, shape or form which is the sort of thing that can end up being quite disastrous due to Google’s position in the epicenter of digital advertising.

For what it’s worth, Google has been rather proactive about taking ads down and suspending the accounts of advertisers that don’t really care about the policies that they are supposed to be compliant with. According to the latest Ad Safety Report that Google releases each and every year, the tech giant blocked over 3 billion ads that were in violation of its policies, basically meaning that the tech company is trying to do a lot to make its ads a lot more secure than they used to be.

This is a massive increase. Back in 2011, Google only ended up removing 130 million ads, a fraction of what it managed to do last year. A further 6.4 billion ads were restricted as well, with nearly 2 million advertisers having their account suspended.

With all of that having been said and now out of the way, it is important to note that the volume of ads being posted through Google has also increased, which means that the increase in blocking or banning may just be proportional rather than a sign that Google is actually trying to be more proactive. This is a debate that many people are engaging in, but the safety report does show that Google is at least taking its job somewhat seriously.
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