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Google Chrome is trying to build more private web through an open standard; therefore, its engineers are testing the FLoC algorithm to replace the 3rd-party cookies which are used for ads

Google has called 2021 a year of testing, therefore, Google is making different testing such as Privacy Sandbox to build more private web by an open standard. This will help the developers to create a kind of web which is more private so that the data of its users will be safe, and the users will have not to worry about its data getting leaked.

Google venders five privacy sandbox offers that are presented for testing now, or it will be very soon. Google Chrome team is building up the road map for privacy sandbox to support third-party cookies in the year 2021. This will help in the detection of fraud, the modifying the content, the first party will be able for the treatment of company’s owned domains, controlling of ads, and a private by default form of demanding the browser information.

Now a day’s people want to see ads which are relevant to their interests, nobody wants to see irrelevant and annoying ads, therefore, the advertising companies are trying to focus on the interest of the viewers. In today’s web, the publishers and advertisers are more overserving on the interests of people by their visiting of different sites. This helps the advertising companies to make the ads according to the mindset of viewers, so that the viewer gets much attracted towards the ads, relying on the third-party cookies or less clear and unwanted mechanisms.

Google has a plan of Cohort API, with the help of which people with the same browsing pattern will be gathered on the same site, this will be analyzed through your browser history. The URLs you have visited does not remove from the browser’s history, the Cohort id will be used for the advertisement so that your privacy will be maintained, this will replace the third-party cookie. The advertiser can see the 95 percent of the change per dollar paid while comparing it with the cookie-based advertising. The exact results depend upon the power of gathering that FLoC uses and the types of viewers that have been reached.

FLoC will be tested publicly in Chrome 89. The privacy sandbox will give control to the users what kinds of ads they want to see and in chrome 90 the setting of on/off will be introduced to keep the information more private and safer.

Google is trying to approach the best shape the digital privacy.


Photo: Rafael Henrique/SOPA Images/LightRocket via Getty Images

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