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Facebook is giving academic researchers access to its political advertising data

Facebook is playing a vital role in the transparency of elections, because this will not only good for the people, but this will also make an impact on the companies. Therefore, Facebook has decided to give academic researchers access to a political advertisement through its platform. The researchers will get the information about the advertisement data and will judge the flaws and discrepancies, that will make the election more transparent. It is said that Facebook will give access to more than 1.3 billion ads that have been published through its platform in the last three months.

Researchers who are interested in getting the information about the advertisement data can apply through Facebook Open Research and Transparency platform. This decision of Facebook will be very significant because Facebook is willfully giving access to political advertising while maintaining the privacy of the users. Facebook has given the statement that Facebook wants to help researcher better understand how its products are used for political ads. Before that many researchers from all over the world have spent some years are now studying the impact of Facebook from democratic elections to the broadcasting of news, but sometimes these researchers have the difficulty of full access to all the desired data which was necessary for the research.

Facebook has made a partnership with Harvard University’s social science one in the last year, Facebook is now better formalizing the process of conceding anonymized data for research studies. Facebook ‘s ad library which was made in the year 2019 will offer the researchable data of all the ads running through the platform of Facebook and Instagram. This was applied after the intrusion of the Russian election fiasco. Facebook will give complete access to the students about how the ads run from their platform, who see it, and how much Facebook earns through that ad.

Sarah Clark Schiff said that we want to make the political advertising more transparent than ever before. Four years before this election, Facebook decided not to publish the ads of ethnic affinity, housing, and employment-related ads through its platform because these kinds of ads were giving people fake information, which could have become illegal. Facebook also removed more than 5000 additional ad targeting options due to discernment of advertisement activities.

Schiff further said that Facebook is opening its partnership with academics for a deep understanding of the impact of digital advertisement on the elections of the US 2020.
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