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AppsFlyer Highlights Growth Of Mobile App Industry Via Collected Data

AppsFlyer recently revealed data highlighting app trends across mobile devices, revealing a flourishing market in 2020. Downloads across devices rose a sharp 33%, as compared to 2019.

The information used to compile these trends came from across 48 billion app downloads (over 30,000 different apps). AppsFlyer's position as a marketing and analytical tool puts the company in the perfect position to both attain such data and go about interpreting it for the benefit of developers across the globe.

The most interesting of key trends detailed by AppsFlyer points out that 33% more app downloads occurred as compared to 2019. Data collected, visualized via a bar chart, showed changes in downloads from 2019-2020, and 2018-2019. This highlights that, while 2019 saw a 27% increase in app downloads compared to its preceding year, 2020 showed some solid growth and really distanced itself from the past year's trends.


Organic app installations (downloads not driven by heavy marketing) shot up 30% from last year. As opposed to this, non-organic downloads, while increasing 37% from 2019, showed some deceleration. Non-organic downloads showed a 51% growth in 2019, showing that advertisement-led growth over mobile apps is slowing down. This might just highlight that users are showing more agency in selecting their apps, and advertising agencies should perhaps consider switching up strategies.

2020, the year of the pandemic as one could call it, meant more and more people were retreating into their phones. But with such a rocky road ahead, businesses big and small suffering from profit losses over the lockdown, marketing took a back-seat. The cost per install (CPI) was noted at a low of 7.7% in April. However, right as lockdown was eased and businesses returned to form, no time was wasted in expending advertising ventures. CPI shot up to 8.6% in May, and kept on rising, standing at a 10% in November. Considering how competitive business are, the sharp incline across April and May shows how reactionary companies have become.

This is only a sliver of information extracted from the report, which further goes into extensive detail over other patterns observed from app downloads. How the pandemic affected customers, revenue generated, and a brief segment about iOS 14's upcoming privacy features are all delved into. An extensive report, worth any developers time.

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