Amid the Coronavirus Pandemic, Smartphone Users find Solace in Apps boasting Privacy Features!

It goes without saying that many family reunions have been impacted this holiday season due to the coronavirus. However, in dark times like these, mobile messaging apps have proven their importance. With the help of such apps, friends and family members have been communicating with each other despite being socially distant.

Even though the download rates of mobile messaging apps have dipped by 4% since 2015, the engagement tells another story. AppAnnie revealed that the usage of such apps has increased by 13% (four-year compound annual growth rate). It should be noted here that on average, mobile users spend 67% more time on messaging apps than they do on social media platforms.

With the number of messaging apps increasing by the day, people can now choose between different applications. Of course, they would base their decision on certain factors. One of these factors is privacy.

It has been proven that messaging services that offer top-of-the-line privacy features rope in more engagement than the ones that don’t. In fact, messaging apps with privacy features record 30% (average) more engagement than the ones that do not come with privacy options. This is the reason why apps such as WhatsApp, Signal, and Telegram are so popular.

Interestingly, the total amount of time spent on the leading messaging applications has stumbled 3.5% despite the number of users downloading privacy-integrated apps increasing. And it shouldn’t come as a surprise that the time spent is a key metric within the communications sector.

However, what many people fail to realize is that frequent app sessions is also a key metric to assess engagement. That being said, it was found out that the average amount of sessions per month initiated by a user in messaging apps was 273 last year.

So, a decline in the total time spent coupled with an increase in the average number of monthly sessions by a user might signify that the app in question is doing a fair job of maintaining its efficiency. It should be clarified that both of the aforementioned metrics are critical and can’t be interchanged.

Moreover, the increasing interest of users in apps that come with privacy features is not only evident in a country or two but it’s noticeable worldwide. The average number of sessions, along with the time spent on an app, is increasing impressively in comparison to the apps that do not offer end-to-end encryption or self-destructing message facility.

While discussing the topic of users relying on messaging apps with encryption for communication, the increase in data usage should also be brought up. Research shows that the average MBs used per session increased by 55% between 2015 and the first half of 2020. This indicates that users are sharing media files such as video clips, songs, and HD pictures, over these messaging apps.

Last but not the least, it should be stressed that while mobile users across the globe are preferring to download messaging apps with added privacy features, around half of the time spent on mobile is being spent on messaging and social media platforms. This, again, highlights the importance of messaging apps in the current age.

Via: AppAnnie.

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