Snapchat’s First Local Lens in London Could Be a Game Changer

Snapchat has always been a bit of an underdog what with Facebook stealing one of its key features and launching what was nothing short of an all out war against the platform. With all of that having been said and out of the way, it is important to note that the social media platform has still managed to hold its own in a wide variety of ways, and a big part of the reason why that is the case has to do with the fact that it managed to continuously innovate and reinvent itself so that no matter what happened it would stay relevant in the tech industry all in all at the end of the day.

Snapchat’s Landmarker AR experience was a big part of this, and now the company has rolled out its first Local Lens which is basically an AR depiction of the world around you. This feature has been tested out in London now and what it has turned out to be is in many ways a collaborative artistic project with users adding a lot of different things all of which would be displayed on an AR depiction of a building or something similar to that.

The potential uses for such a technology are limitless. You could view a restaurant through the Lens and see its menu, or a music club and see what acts are being lined up. The current version of this lens is somewhat rudimentary if you think about the various ways in which it could end up being expanded. The interactivity of this lens has the potential to be a game changer, and has shown that the underdog company still has plenty of innovation up its sleeve that will make its much richer and more expansive rivals shake in their boots.

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