One new method of marketing that Pinterest now offers brands is the chance to advertise in the shop tab which can help brands target users that are searching for products and services similar to the ones that they are offering. The social media platform has also added new insights that would help brands ascertain conversion rates for verified merchants in the US. This can help brands figure out how effective their ad campaigns are at getting users to make a purchase.
All of these things are coming together to make Pinterest a pretty valuable piece of real estate as far as advertising and marketing is concerned. With Facebook facing heavy backlash for its alleged suppression of free speech and refusal to take down harmful ads, and this might lead to a lot of brands turning to Pinterest as a more wholesome as well as affordable option. Not only this but the expansion of advertising to the shop tab is something that is new to the platform which might further entice brands to try it out.

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