Facebook’s new report guides marketers towards new consumer trends while highlighting the ‘mindful wellness’ approach and the impacts of COVID-19 on consumer behavior

Facebook has recently published a report which is basically a marketing guide and it gives insights about the changing consumer habits and newer but conservative shopping trends due to the coronavirus pandemic. The report also sheds light on ‘mindful wellness’ and how people have become more aware of the importance of taking care of their physical and mental well-being.

This kind of awareness in the behavior of the public has resulted in people adopting new habits and things that they have started deriving pleasure from. Everyone is becoming more focused to indulge in activities that make them happy, and they are also supportive of their surroundings too. People have started appreciating other people and have started taking care of their wellness too.

This report mainly highlights the considerations that can help marketers and businesses to take into account if they want to connect with their consumers now. The trends are definitely changing, and so is consumer behavior. Therefore, it is very important to look at the different aspects of improved marketing and sales strategies and effective communication.

Around 50% of people have started spending more money on things and activities that are important for them and that are good for their physical and mental health, while 49% of people are actually willing to pay more for high-quality products as they cannot compromise on quality anymore. However, on the other hand, there is another group of people who are going through a financial crunch due to the pandemic, and they are the ones who are into careful spending.

So, marketers must do their research properly to know the type of audience they will be catering to, and they should tailor their approaches according to the needs of their consumers.

Another important point that Facebook’s report highlights is that consumers have started to look for brands that support specific beliefs and values, and most of these consumers are youngsters whose mindsets have been influenced by what they experienced during the global pandemic. So, marketers must focus on this segment of their audience too.

Basically, it is all about understanding your target audience, their mindset, their economic factors, and their needs. If you are a marketer, you must be in a habit of doing proper and extensive research before launching your brands and campaigns. So, now, the trends are different than before, so you have to do some extra research and Facebook’s handy guide is always there to help you boost your sales in the last quarter of 2020 and later too. 

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