TikTok is considering Kevin Systrom to appoint as the new CEO

While TikTok is going through a roller coaster ride for a couple of months now, it had to lose its CEO, Kevin Mayer just a while ago, and now, on the lookout for a new CEO, it seems that the company’s choice may come down to Instagram billionaire Kevin Systrom.

Kevin Systrom had sold Instagram to Facebook in 2012, and left Facebook in 2018. So, he has had an ample amount of working in a similar environment, and he is also a very strong candidate because of his past association with TikTok’s archrival, Facebook.

Facebook has always considered TikTok as a major threat and Mark Zuckerberg is allegedly amongst those people who planted the seeds of suspicion that TikTok is a threat to the US national security. He has been quite vocal about his anti-TikTok statements generally also, so this is not the latest news. But interestingly, despite all its criticism, Facebook keeps introducing features that make its platform and Instagram quite similar to TikTok. Recently, a short-form video editing tool and several other features were also introduced on Instagram, and all of this just suggests that regardless of its criticism, Facebook understands the mega-popularity of TikTok and that makes them its rivals and competitors.

Now, if a person who has previously served both Facebook and Instagram come to join TikTok as its CEO, wouldn’t that be interesting? He will have all the inside knowledge about how things work on Facebook and how TikTok can benefit from all that knowledge!

So far, the discussions between Systrom and TikTok are in the early stages and nothing is confirmed so far. TikTok has not issued any statements regarding this update too as yet, and nobody from Systrom’s side could be approached for a comment too.

The previous CEO, Kevin Mayer was also a very strong choice and was considered as a ‘star’ CEO because of his long previous association with Disney. He even launched its streaming service, Disney+ sometime back. However, within only a few months of his appointment as the CEO of TikTok, the app got embroiled in a series of political issues and feuds with the US government. Thigs got extremely tense for Mayer, who resigned from his post amidst all the chaos, just a little while ago. Vanessa Pappas, the General Manager of TikTok is currently serving as an interim CEO.

TikTok’s eventual fate is yet undecided. Oracle and other American investors are currently in talks with ByteDance, TikTok’s parent company to buy majority stakes of the Chinese conglomerate. Let us see what happens to the popular app in the end and who turns out to be the next CEO of TikTok!


Photo: Anjum Naveed/Associated Press

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