How The Social Media Networks Have Stacked Up Over The Years
To start things off, let’s have a look at the monthly active users that each social network owns - an industry metric which is also used to estimate the success of the platforms.Now it’s time to see the individual performance of every platform and how have they been catching up with the trials.
However, with all the criticism, its stock price still continues to reach new heights, all thanks to its largest cohort of users which are now almost near to the 3 billion MAU mark and this feat alone is yet to be achieved by any company.
Snapchat
Ever since their first IPO in 2017, Snapchat and his founder Evan Spiegel has had a bumpy time in the field. The stock price was once $4 in 2018 because of investors showing great concerns over Instagram introducing Instagram Stories and in recent times it has even reached $20. But we are still unsure about how will Snapchat catch up with monetization goals and profitability.YouTube
YouTube has earned a revenue of $15.1 billion in 2019 (nearly double than 2017) and now easily beats the traditional television and other streaming platforms in terms of popularity and usage. The company is also coming up with subscription services like YouTube Music, YouTube Premium, and YouTube Originals which means the future is bright!TikTok
TikTok in 2020 has benefited from every headline; whether it was coming from India or USA about the potential ban or the videos becoming part of the meme culture. With popularity, they are also going to be acquired in the US by leading tech firms like Microsoft, Twitter, or Oracle.Social Media In Trial
As the users continue to grow, this widespread participation will also create problems for social media companies as we are already seeing Facebook dealing with privacy and data issues. We are in that time where social media is deciding the future of governments, businesses, and politics.As there are still many countries that are yet to adopt the social media culture in their technical infrastructure, there is room for growth but while the companies will enjoy high stock rates, they are going to deal with massive problems as well.

Read next: Here Are the Countries With the Best (and Worst) Wi-Fi Access
Infographic via: VC.
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