87% TikTokors Say That The Reels Feature Of Instagram Is Basically The Same As The TikTok App

According to 87% of TikTokers who have used the Reels feature of Instagram, the TikTok rival introduced by Facebook is the same as the TikTok app, which means that nearly 9 out of ten TikTok users believe that Reels and TikTok are the same. Furthermore, 61% of TikTok users who have used Instagram Reels stated that they will spend more time on Facebook-owned Instagram as a result.

The research and insights managers at Whistle, Tommy Walters, stated that a strong number for Facebook’s Instagram is driven by the fact that TikTokers who have used the Reels feature do not believe that the TikTok app is inherently special. Although the Trump administration is forcing ByteDance to sell TikTok’s US operations to an American company, it seems that this controversy has not impacted TikTok. AppFigures data indicates that the TikTok app is still the third-most downloaded smartphone application in the US. The United States President Donald Trump has signed executive orders that will ban the app in the US if it is not acquired by an American app, and it seems that the controversy is also helping other applications since the usage of Instagram, Snapchat, and other applications have increased.

34% of people who use TikTok has stated that they will spend more time on the Snapchat app, while 10% TikTokers said that they will spend more time on a TikTok rival Triller. Moreover, another 10% of TikTok users say that they will spend more time on Byte. Snapchat is also one of the most popular applications, and it is the ninth-most downloaded application in the United States.

It is worth noting that users do not seem more worried about China-based companies getting their personal information. According to the social media content company Whistle, 75% of people are worried about a US company getting and using their personal data, while 67% of people are very or somewhat worried about a China-based company getting their personal information. Furthermore, several TikTokers are not happy about copycats, and 63% of TikTokers said that major social media companies like Facebook should not be allowed to copy newer social platforms such as TikTok. Tommy Walters said that since a possible TikTok ban has been discussed in news, only 10% daily or weekly users of TikTok reported spending less time on TikTok, while 44% said that they have been spending more time on the short-video-sharing platform.


Photo: NurPhoto via Getty Images

Read next: Chart: TikTok Conquers the Global Market in Lockdown

H/T: Forbes.

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