5 Reasons Why Instagram Carousels Are a Secret Weapon For Brand Loyalty and Engagement

Instagram marketing should be at the forefront of any digital marketing strategy. It’s visual appeal creates the perfect setting for a closer relationship between brands and audiences.

It is also known as the largest influential platform, having the ability to create huge engagement among its users, which, for brands, translates into great conversion rates.

Now more than anything, Instagram is used by influencers, small companies and giant corporations alike to promote their product or brand.

Actually, there are many effective content creators who earned well by promoting various brands on Instagram. The reason for doing that is Instagram content or posts allure users in many ways that's why it is the most powerful and strongest brand awareness social media platform.

Initially, when Instagram was launched one can only share the photos or videos on it. But as the time passed there has been much change and the carousels feature of Instagram is one of them.

And data shows that carousels are growing in popularity.

So, without wasting any more time, let's buckle up for this free wisdom ride for Instagram marketing.

What's Great About Instagram Carousels?

The carousels feature of Instagram was launched somewhere in 2017, since that moment it is appreciated by everyone out there. Actually, in the Instagram carousels post, one can share multiple photos or even videos as a single post to engage users.

With around 600 million active users, it has become a necessity.

One main attraction to this type of post is that anyone can use it. So both big and small brands do so, and carousel posts are actually more frequent than video posts these day, as shown in a Socialinsider - Bannersnack carousel study. That's one reason why they're called out to be a secret weapon for brand loyalty.

According to it, Instagram carousels are in demand, around 19.44% of Instagram posts are carousels which is very much promising.

Further, it has been said that the carousels post which has reassuring or motivating messages compel users to swipe left. Such posts enhance the engagement level from 1.83% to 2%.

Moreover, the carousels with video posts in between images bring 2.33% engagement. All in all, carousels are working fine when it comes to occupying users.

Let's cast light on some more benefits of Instagram carousels which can be a great help if taken seriously.

Here are 5 reasons why carousels are secret weapons:

1. It's Instagram organic engagement 101

No doubt, advertisements are the quickest and best way to attract the audience but they are not totally reliable. That is why you must not rely on ads totally. Organic content is still very much in demand.

You can invest part of your budget in producing and designing attractive and unique content. Engagement depends mostly on the type of content you are sharing and how consistently you are posting.

So, when you will have a properly planned, captivating, and scheduled content, it will be highly beneficial for you as the engagement will automatically rise up. Think of using carousel posts as a savior. How?

Actually carousels are the honest kind of organic content on Instagram. It brings more comments on the post. Plus also helps in improving the engagement rate on each post.

According to the study, it has been said that the carousels image post attains 1.74% of engagement whereas the video carousels post get 1.45% of engagement.

In simple words we can say that carousels give wings to the Instagram organic content and also boost the posts which results in more organic engagement.

2. It allows for creative brand storytelling

10 images or videos in a single post is like you're depicting your experience in a good way. When people use multiple slides it automatically intensifies the engagement by 2% according to reports. This means that people become more interested as you paint a more detailed picture and offer background to your message.

When you post carousels videos, it binds users or followers which results into more comments on the post. It has been found out that the videos are a great help in alluring audience respect.

Generally, the videos bring 7.99 comments per post which is exciting. So, if you have to bring more engagement, then the best way to attain it is by posting carousel videos.

While carousel image posts are also a good option but our suggestion here is if you're going with image carousel posts then use minimum slides as it has the highest engagement rates according to the reports.

Or the second option is to create a king of captivating content so that followers can't skip the slide.

3. It offers flexibility to incorporate all types of content

No doubt Instagram carousels offer flexibility to incorporate all types of content. As we said earlier, it allows you to post multiple photos or videos in single posts.

Some of the people who are already pros in using Instagram carousels had done the experiment of using both images and videos in the single post. After a while, they find out that it is more engaging instead of posting 10 photos or videos individually.

The reason they came up with so far is that it gives the audience variety. Actually the combo of image and video help in binding users. With videos, they feel connected, and it also presents a maximum message which somehow images fail to deliver.

Combining both the images and videos in a single post grabs follower's attention. It also makes the post more visible.

“If you use a carousel post, and a follower scrolls past the post with the first image, Instagram will show them the same post a second time (only a second time, not more than that) with typically the second photo or video from the carousel”, explains Jenn Herman, Instagram expert.

So, it is totally true to say that Instagram carousels engage users by incorporating various types of content.

4. It offers opportunities for interactivity

Interaction with the audience is great in taking a business to a new height. Most of the top content creators on Instagram already suggested that interactions with users are helpful in bringing engagement.

And the number of comments on carousel posts proves that users do interact more with their favourite brands. According to the study, combos between images and videos conveys 15.99 comments per post.

By organizing an interactive session on Instagram, users create strong and long-lasting relationships with their followers, And, those loyal followers bring new followers which is amazing. Isn't it?

Another highly interactive method of using carousels is using polls to learn more about what your audience likes, how they think, and how they relate to your products.

Also, you can ask them their opinions and try to include them in the decision-making process of your social media strategy.

Most content creators or influencers already publish multiple posts about products and ask followers for responses which eventually enhance the engagement.

5. It lets brands be more creative and visual

If you used to spend a sufficient amount of time on Instagram, then you must be aware of its policy. Instagram was launched with the aim just to display the content through photos or videos which is something that makes it different from other social media platforms.

Their carousel feature of Instagram can be a great help in engaging users. Carousels actually give content creators more space to display the quality content. Users can expose 10 images and videos in a single post.

Not only it opens the gate of being more creative but also using it one can display the encouraging message, review, and much more into the single post.

It allows you plenty of space to create unique content, interesting matches, unexpected slideshows, and showcase your brand values more than any other type of social media content.

Final Thought

There you have it! These are the main reasons, supported by data, why Instagram carousels are a secret weapon for brand loyalty and engagement.

We all know Instagram is a powerful tool to boost business or for advertising your product to a wider audience. But not many people know how to make the best use of Instagram to increase brand awareness. Most of the young entrepreneurs struggle with it.

Integrating more carousels into your social media content calendar will definitely help you in creating engaging organic Instagram content. Just remember to avoid overusing it!

Read next: According To A Study, Only 0.77% of YouTube Videos Cross 100K Views, While 88% Of Videos Generate Less Than 1K Views
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