TikTok Was The Most Download Non-Gaming App across the World in July Followed by Facebook

According to Store Intelligence platform, Sensor Tower, TikTok was the most downloaded non-gaming application worldwide in July of this year as well as the top non-grossing non-gaming app. The short-video creation app was downloaded over 65.2 million times, a 21.4% year-over-year increase. With over $102.5 million in user spending, nearly 89% of TikTok’s revenue came from China, while 6% was from the US.

9.7% and 8.5% of TikTok’s downloads were from the US and Indonesia, respectively. Facebook was the second-most-downloaded application during the period with over 53.6 million downloads, and the largest number of installs were from India (23.1%) and Indonesia (9.1%). Zoom, Instagram, WhatsApp, Messenger, Google Meet, Snack Video, Likee, and Telegram were among the top-most downloaded worldwide apps during July of this year.

Discussing the top-grossing application worldwide, YouTube was the second-highest grossing non-gaming application for the period with over $76.8 million in gross revenue, a 43.8% increase from July 2019. Nearly 54% of the revenue of YouTube came from the United States, and 12% was from Japan. Tinder, Tencent Video, iQIYI, Disney+, BIGO LIVE, Netflix, Piccoma, and LINE Manga were among the top ten grossing non-gaming applications worldwide for July 2020.

As India recently banned TikTok from Apple App Store as well as Google Play Store on June 29 of this year, Snack Video was able to climb to top non-gaming applications worldwide by downloads for the first time. Snack Video was ranked number 8 in the list followed by Likee, a popular video-sharing application.

It is interesting to note that although many government officials in several countries claim that the app deserves intense scrutiny, the app was still the most downloaded as well as the top-grossing non-gaming application worldwide in July 2020. Since TikTok is owned by ByteDance, a Chinese company, other countries fear that the Chinese government could exploit the sensitive information ByteDance’s TikTok collects from its users. The United States government is weighing a permanent ban on the app due to national security concerns. However, this threat may be defused as Microsoft considers purchasing the operations of TikTok in the US.

The Snack Video application was downloaded nearly 28.8 million times during July of this year. In comparison, the app was downloaded 7.8 million times during June of this year. You may also note that Sensor Tower’s Store Intelligence platform report unique installs only, and Apple Apps and Google pre-installed applications are excluded from the data. Furthermore, the ranking provided by Sensor Tower does not include third-party stores as well as revenue from third-party Android app stores.

Read next: eMarketer predicts a dramatic rise in the video viewing time and the usage of mobile apps in the US adults in 2020
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