Instagram Expands TikTok Competitor Feature to 50 New Markets

If there is one thing that can be said about the tech industry over the past five years, it is that TikTok has really shaken things up. The Chinese social media platform has made it so that the whole world is talking about it, and perhaps the biggest indicator of its success has to do with the fact that it has become one of the biggest sources of memes which have lead to a lot of changes in this art form many of which would not have happened without TikTok.

Instagram has been trying to compete with TikTok for quite some time now, and a big part of the reason why that is the case has to do with the fact that it is essentially Facebook’s guinea pig where the social media giant can add new features in order to compete with rising companies such as Snapchat and TikTok whilst keeping its own platform relatively consistent. Instagram Reels is a feature that was launched specifically so that the platform could end up competing with TikTok in some way, shape or form, and this feature has received a mixed to positive reception.

While this feature was initially introduced in only 4 regions, it is now being expanded to 50 more regions including the US. The US launch in August has been a plan from the very start, but the addition of so many new regions is a result of the fact that TikTok’s future is uncertain thanks to the US mandating that the company sell itself off to an American buyer if it wants to continue operating. This has lead to a lot of creators becoming uncertain about their future with the platform, and Facebook and Instagram are sweeping in to make sure that creators from as many regions as possible would be able to switch over to a new platform without compromising their content style.

Via: IG.

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