Google Announces New Digital Advertising Privacy Tools

Google often comes under fire from the public and the media and a big part of the reason why that is the case has to do with the fact that the tech giant is often accused of not giving user privacy as much thought as it should. Google’s top players are well aware of how precarious a situation like this can get, and this is why they are working on new tools that are going to help users acquire more information regarding how certain digital ads were selected for them and what kinds of data this was initially based on.

With all of that having been said and out of the way, it is important to note that one of the features that Google is going to be improving is the “Why This Ad?” feature. The great thing about this feature is that it has a tendency to be widely used with about 15 million interactions occurring every single day. However, the information provided by this feature is often not all that adequate, and because of the fact that this is the sort of thing that could potentially end up giving people the wrong idea about how their data is being used, Google is planning on increasing how much information you eventually get as well as the quality of the information provided.

The new tool that is coming is called the Ad Transparency Spotlight. This tool is primarily meant to give users information that they might need, but Google plans on introducing a few privacy tools as well. All in all these tools are going to be quite helpful to Google as the tech giant tries to improve its image. Transparency is essential otherwise users are going to avoid using the platform as much as they can and this will give the chance for small competitors to enter the market and grow.



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