Google Adds More Quiz Games to Search Results

A couple of years ago, Google tested out games in its search results. These games weren’t exactly high end, they were more like trivia games that you could answer and they often had something or the other to do with the results for the search query that you had entered. It turns out that this was a test drive for a much wider rollout, and as spotted by Brian Freiesleben, Google has added a lot more games into the mix now many of which are going to be quite useful for people that are trying to learn a thing or two.

These games involve trivia questions to which you can choose one of a few multiple choice answers. A score is also calculated, and the great thing here is that Google will remember your score once all has been said and is now out of the way. This means that you can keep trying to beat your score, and this would have a number of other positive effects as well. For one thing, people are going to start learning a lot more than might have been the case otherwise, and this can lead to education becoming a lot easier for a number of people that are out there.

The main reason why Google has introduced these games is so that it can boost engagement. It wants you to stay on the search results page, and a big part of the reason why that is the case has to do with the fact that this would mean that you might end up seeing a lot more ads. The longer you spend on the results page looking at ads, the more likely you will be to click on them. Google tries a lot of things to keep users engaged and this is just one of them, and it has a lot of added advantages as well.

Read next: Is Google placing its internal links and services prominently on the search results even more than ads? Here's what a recent research suggests.
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