Financial hardships ‘interrupts’ smartphone sales amidst COVID-19

The coronavirus has wreaked havoc all over the world with the economy facing the worst hit! Loss of jobs, closures of business, and apprehensions regarding future income have made many people rethink their spending!

A recent report from Canalys reveals that the smartphone market is also not doing so good – despite the fact that technology has been a savior for many during the pandemic.

According to the report, the Q2 of 2020 saw the U.S. ship around 31.9 million devices. The number is 5% less than the same quarter of 2019.

Apple and Samsung saw a good quarter with 7 out of every 10 devices that were sold belonging to their brands. Apple, however, saw an increase in shipment too, thanks to the demand in iPhone 11 and the affordable SE model. In fact, Apple saw a 10% annual growth during the recorded period.

Unfortunately, Samsung suffered when it came to shipment. The company’s flagship dropped significantly with 59% less Galaxy S20 sold compared to the retail of Galaxy S10 in the previous year.

Canalys also predicts that in the coming months, the demand for mid-range devices ($400) will heat up as there is no relief in sight for the economic troubles.




Read next: Report suggests an uptick in the mobile app audience growth, location opt-ins, and average app-opens post COVID-19

No comments:

Post a Comment